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HAITTON
Harnessing AI for Tracking Harmful Online Narratives
INTELLIGENCE · PRODUCT
HAITTON
Harnessing AI for Tracking Harmful Online Narratives
HAITTON is an AI-enabled Open-Source Intelligence analytics platform that helps teams understand and navigate the rapidly evolving online information space. It analyses large volumes of social media posts and other online sources to uncover narratives, sentiment, networks and emerging areas of concern — providing actionable insights in real time.
Key Capabilities
AI-enabled narrative analysis
Analyse large volumes of online content to identify and explore emerging narratives, understand how they develop and reveal the people and communities driving them.
Network & contributor analysis
Visualise connections between narratives, posts and key contributors to uncover social structures, influential actors and relationships within the information space.
Sentiment & emotional analysis
Explore sentiment and emotional content across online conversations to understand how audiences are responding and identify shifts in attitudes or areas of concern.
Timeline intelligence
Explore narrative activity across geography and time to understand where conversations originate, how they evolve and when significant changes occur.
Large-scale data analysis
Rapidly analyse thousands of posts, scaling to millions, across social media and other sources including forums, blogs, product reviews and customer feedback.
Human-machine teaming
Keep analysts in control of AI-enabled analysis, allowing them to steer investigations towards areas of greatest interest and drill down into relevant information.
In the field
A narrative begins to spread — a claim about an institution, a rumour following an incident, a campaign targeting a community. By the time it reaches the news, it may have been building online for weeks. HAITTON gives analysts a way to see it early. It analyses thousands to millions of posts across social media, forums and blogs, surfacing emerging narratives, mapping the accounts and communities driving them, and showing how activity moves across time. Analysts stay in control throughout — steering the analysis towards what matters and drilling into the detail — turning a vast, fragmented information space into a picture a team can act on.
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